Cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream. Because of this, there is ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity …
In several of my seminars, I often ask people what is marketing supposed to do for your MSP? Usually, they’ll say things like “To get our name out there” or “To build a brand or generate awareness.” But I don’t think marketing should do any of that. My type of marketing is about generating results because marketing should facilitate and …
Some of you reading this might be old enough to remember the wildly popular BluBlocker sunglasses from the ’80s. The technology in the lenses was originally created by NASA to block the sun’s blue rays; but they didn’t become a hit with the general public until adman Joe Sugarman discovered them and aggressively promoted them via magazines, TV commercials and …
All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …
One of the questions I get all the time from MSPs when they’re building a sales team is “Robin, who should be my first hire when I’m growing my sales and marketing team? Who’s going to give me the biggest ROI?” It’s not going to be what you think, but this one hire on your sales team can add half …
Register For The IT Marketing Roadshow If you’re an MSP, I know one of the biggest challenges you struggle with is finding and keeping good talent. People who are ambitious, people who are eager to learn, people who follow instructions, people who can think, who can figure out a problem and do the obvious. In the video above, I talk …
Are you an MSP that struggles with customers who just flat out refuse to use your portal to submit tickets, or they’re calling or texting your techs personally instead of using your process for submitting a ticket in this video? I’m going to show you exactly how to solve that finally and forever. Hey, this is Robin Robins, founder of …
(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen hundreds of our clients turn their business around using our Toolkit and …
I have an important point to clarify. While I’m 100% bought into the idea of creating systems and processes in a business and advocate it constantly, there is one HUGE inherent flaw in that thinking: assuming that systems run themselves. Any time you have a human being involved in or contributing to a system, you have a WILD variable that …
There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction, warranties and other features. When he finally shuts up, she says, “I …
