February 11, 2025
MSP Marketing
The Power Of A Resilient Mind In Business And Life
At our 2023 Sales And Marketing Boot Camp, we had the incredible opportunity to hear from Nick Vujicic, a world-renowned speaker who has overcome seemingly insurmountable challenges. As we gear up for this year’s Boot Camp, I wanted to share some key insights from Nick’s session. His story and insights were a powerful reminder that success in business—and in life—isn’t just about having the right strategies. It’s about mindset. Subscribe to the TMT YouTube channel here Nick spoke about the importance of aligning thoughts, emotions…
February 6, 2025
Genius of the Month
Shatter Your Profit Ceiling: How Converging Networks Group Modernized Their Business Model And More Than Doubled Profits
I started my career at Converging Networks Group, Inc., founded in 2003, when I was 21 years old. After leaving and gaining valuable experience at a franchise MSP, I approached CNG’s owners, Jerry and Brad Kuntz – my mentors – offering solutions to help their struggling business model adapt. Recognizing the challenges faced by the company, I returned as the director of managed services to lead their transition from a VoIP and data networking focus to an MSP model. Within about six months, we generated…
MSP Marketing
February 13, 2025
Robin Robins
How To Crush Fee Resistance And Charge More For Your IT Services
If you’ve been selling IT services for any length of time, you’ve dealt with fee resistance. Prospects push back on your pricing. They say, “We don’t need all that,” or “That’s too expensive.” They treat IT as an unnecessary cost instead of a critical investment. This happens every day to MSPs who don’t understand how to position themselves properly. If you’re constantly battling over price, it’s because you’re making two major mistakes. Mistake #1: You’re Selling IT Services Instead Of Selling Trust Most MSPs market…
February 11, 2025
Robin Robins
The Power Of A Resilient Mind In Business And Life
At our 2023 Sales And Marketing Boot Camp, we had the incredible opportunity to hear from Nick Vujicic, a world-renowned speaker who has overcome seemingly insurmountable challenges. As we gear up for this year’s Boot Camp, I wanted to share some key insights from Nick’s session. His story and insights were a powerful reminder that success in business—and in life—isn’t just about having the right strategies. It’s about mindset. Subscribe to the TMT YouTube channel here Nick spoke about the importance of aligning thoughts, emotions…
January 30, 2025
Margeaux Phipps
The Power Of Client Experience: Lessons From Top Business Leaders
At our upcoming Boot Camp event, we’re bringing together some of the best minds in business to help MSPs and IT services firms grow, scale and dominate their markets. As part of our lead-up, we’re looking back at some of the most powerful lessons shared in past sessions. One of the most impactful discussions focused on client experience—why it’s more important than price and how businesses that master it make price irrelevant. Subscribe to the TMT YouTube channel here Here are some key takeaways from…
Genius Of The Month
February 6, 2025
Anthony Davilo, Genius Of The Month
Shatter Your Profit Ceiling: How Converging Networks Group Modernized Their Business Model And More Than Doubled Profits
I started my career at Converging Networks Group, Inc., founded in 2003, when I was 21 years old. After leaving and gaining valuable experience at a franchise MSP, I approached CNG’s owners, Jerry and Brad Kuntz – my mentors – offering solutions to help their struggling business model adapt. Recognizing the challenges faced by the company, I returned as the director of managed services to lead their transition from a VoIP and data networking focus to an MSP model. Within about six months, we generated…
January 2, 2025
Philip Tillman, Genius Of The Month
Breaking Free From Break-Fix: How Cornerstone Generated $1.68 Million In MSP Deals In 6 Months
From earning a biotechnology degree and working in research to becoming the owner of an IT services company, my journey leading Cornerstone Information Systems is anything but conventional. For over 40 years, Cornerstone has provided technology solutions, support and break-fix IT services, primarily to Western Kentucky and Middle Tennessee communities. Since joining Cornerstone in 1998, acquiring partial ownership in 2003 and full ownership several years ago, I’ve helped steer the company through transformations, supporting growth from a 12-person IT development company to a thriving almost…
December 3, 2024
Doug Bates, Genius Of The Month
CMIT Solutions’ No-Cost Marketing Miracle That Unlocked $1.56 Million In Contracts
I opened CMIT Solutions of Atlanta Southern Crescent, an IT franchise, on April Fool’s Day, 2009, as my fat-finger response to the recession. As a former high-paid sales executive, I faced the choice of relocating my family for the seventh time in 12 years or finding a new path. I chose IT services, believing in the industry’s necessity. I became familiar with Technology Marketing Toolkit when evaluating my business options 15 years ago. TMT president Jeff Johnson validated that CMIT Solutions’ franchise model met my…
Video
April 5, 2022
Robin Robins
“Mr. Lemonis, my Dad wants me to take over his business someday, any advice?”
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.…
December 30, 2021
Robin Robins
Robin’s Top 12 Videos of 2021
2021 is coming to a close but it was quite a year for MSPs. We’ve highlighted our Top 12 YouTube videos of the year for business growth. And make sure to subscribe to our channel so you don’t miss any coming in 2022. 1. 8 Prospecting Tips For MSPs One of the things I see MSPs struggle with the most is prospecting. Watch this quick video to get my best tips you need to consider when running your next prospecting campaign. 2. Use This Little-Know Strategy To Get Other Companies To Send You Hot Leads And Clients Free Are you utilizing strategic partnerships? If…
September 20, 2021
Robin Robins
The Million-Dollar Mark: Why 79% of MSPs Never Reach It
Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half million-dollar mark. And that’s with all the resources, all the marketing, all the access to information and the growing demand for IT services. The industry…
September 20, 2021
Robin Robins
Building Financial Strength for MSPs and IT Services Businesses
Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we generate more MRR?” But they’re not thinking long term and they’re certainly not thinking about equity. Here I’m going to answer the questions, “How do…