An old, bad joke told poorly: A turkey is standing in a field looking at the tops of some nearby trees when a bull walks up and inquires, “Hey turkey, what are you looking at?” The turkey replies, “The tops of those trees there. I’d LOVE to fly all the way up there but my wings just aren’t strong enough …
The other day I was driving to my chiropractor when I noticed another burger joint had opened up replacing a previous restaurant that sold—you guessed it—burgers. I suppose the other one failed and was forced to shut its doors like many restaurants do because of tight margins; it’s truly one of the toughest businesses to turn a profit in. And …
Q: From Joe Oberman, Florida Healthcare IT, “Do you think I can be successful at marketing?” A: While this may seem like an odd question to some of the members, I think it’s actually one that many people think to themselves, but don’t ask me outright. Therefore, it’s a great one for me to address here. First off, I don’t …
One of the most overlooked elements of any marketing campaign is the relationship the sender of the campaign has with the list being sent to. Often this is the big variable in campaigns and why one member can get unbelievable response to an offer or a campaign and others fall flat. Current Spokesperson Tom Malesic of EZSolution comes to mind. …
I’m looking to hire an expert on creating, selling and delivering disaster recovery plans (not just backup services) to small and medium businesses. I would pay for these consulting services, but don’t know what amount of time and involvement it would require; that will be part of the discovery process I’m conducting right now. The person I’m looking for must …
Online web videos can build a great amount of personality and credibility in your marketing. The reason that video is such a great social media tool is that it provides your ideal clients with information that instantly builds your relationship with them, gives you credibility and helps you to generate sales leads. BUT… Shooting a video of yourself can be …
Online web videos can build a great amount of personality and credibility in your marketing. The reason that video is such a great social media tool is that it provides your ideal clients with information that instantly builds your relationship with them, gives you credibility and helps you to generate sales leads. BUT… Shooting a video of yourself can be …
“We Are Not Going To Die… Butters stared up at me, pale, his eyes terrified. “We’re not?” “No. And do you know why?” He shook his head. “Because Thomas is too pretty to die. And because I’m too stubborn to die.” I hauled on his shirt even harder. “And most of all because tomorrow is Oktoberfest, Butters, and polka will …
When you get right down to it, marketing really isn’t that hard. What’s hard is getting out of our own way and setting aside everything WE know so we can think more like our prospects. Stop trying to be cute and clever and just say what you mean to say. Below is a one-page advertisement I found in my swipe …
