Stop Drifting And Start Steering: Building A Business That Works For You

Robin RobinsMSP Marketing

When you think about business development, most people automatically jump to sales tactics—templates, scripts, some magic LinkedIn message that will have prospects chasing you. And while tools like that absolutely help, real business development runs a lot deeper than just sending out a few emails. Subscribe to the TMT YouTube channel here It’s about building a business that fits you. …

The Most Overlooked MSP SEO Opportunity That’s Right Under Your Nose

Robin RobinsMSP Marketing

If you’re like most MSPs, your marketing strategy probably overlooks one of the easiest, cheapest and most effective ways to get new clients calling you instead of the other way around: local SEO. Now before your eyes glaze over because you think SEO is either too technical, too time-consuming or “something we tried once and it didn’t work,” let me …

Why “Yes” Is The Last Thing You Want To Hear From A Prospect

Robin RobinsMSP Marketing

Let me tell you something that’ll completely flip the way you think about sales and trust-building. You’re out there trying to get a “yes” from a prospect — thinking it’s the golden ticket. It’s not. In fact, it may be the worst thing you can chase in a negotiation or sales conversation. Subscribe to the TMT YouTube channel here Chris …

The One Thing Robert Herjavec Says Every MSP Owner Must Master

Robin RobinsMSP Marketing

One of the most powerful moments I had on stage was the chance to talk with Robert Herjavec—yes, the Shark himself—about what it really takes to build a successful company. Now, Robert didn’t start with a silver spoon. He didn’t get lucky. He built a billion-dollar cybersecurity business from grit, smart strategy, and, most importantly, learning how to sell. Subscribe …

Stop Selling Tech: How To Sell MSP Services The Right Way

Robin RobinsMSP Marketing

If you’re still trying to sell “managed services” to small business owners, you’re already losing the sale. Let me be clear: small business owners don’t want managed services. They don’t even know what that means. What they do want is to stop their employees from screaming about slow systems. They want to avoid getting hacked, avoid downtime, avoid stress. They …

The 3 Unshakable Life Lessons George Foreman Left Us With

Robin RobinsMSP Marketing

This past week, the world lost more than just a boxing legend. We lost a man who turned failure into faith, power into purpose, and hardship into hope. George Foreman wasn’t just a two-time heavyweight champion of the world. He was a preacher, a wildly successful entrepreneur and a man who came from absolutely nothing and built a life defined …

Why MSPs Struggle to Sell (And How to Fix It)

Robin RobinsMSP Marketing

Imagine you’re trying to train an elephant. You give it commands, try to push it in the right direction and nothing happens. Frustrating, right? That’s exactly what happened in 1903 when a Dallas circus bought an elephant from a famous trainer. The trainer swore it was the smartest animal he had ever worked with, yet when the new owner tried …

Lessons from Kevin O’Leary: Execution, Customer Service, and Business Success

Robin RobinsMSP Marketing, Uncategorized

I had the incredible opportunity to sit down with Kevin O’Leary, one of the sharpest minds in business and investing, during one of our past IT Sales And Marketing Boot Camps. If you’ve ever watched Shark Tank, you know Kevin is brutally honest, data-driven and focused on one thing: return on investment. His insights were not just valuable for startups …

Stop Selling Like A Salesperson: How To Become A Trusted Authority And Close More Deals

Robin RobinsMSP Marketing

One of the biggest mistakes MSPs make in sales is acting like, well, salespeople. And let’s be honest—people don’t trust salespeople. In fact, salespeople rank right down there with members of Congress on the list of least-trusted professions. That’s not exactly the company you want to keep when you’re trying to position yourself as an expert. Subscribe to the TMT …