By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com #1: Simply raise your rates. Pretty ingenious, huh? That’s why I get paid the big bucks. Just type up a simple letter explaining that on X date, your rates are going up. You don’t need to apologize or get a note from your mother. Just do it. The world will not …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption on the cartoon shows the general saying, “Tell him (the sales guy) …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job” based on correct thinking and consistently making the right choices. Unfortunately, most …
An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com With managed services all the rage, many of my clients want me to provide them with campaigns and strategies for selling these services. To that end, I recently received the following e-mail from a client using my marketing strategies that demonstrates how he secured 4 new managed services contracts in less …
The other day I got a call on my cell phone from Bank of America from a women who claims she helped me open my account roughly 14 years ago wanting to “get back in touch” and “see if there’s anything I can help you with.” Of course, I didn’t call her back, although I felt like ripping her a …
Not “spam” but “junk folder.” Okay, that’s two, but it’s my newsletter so I get a little poetic license. Trivial matters aside, study after study shows that the average click-thru rate for most e-mail is in the 2%-3% range, meaning a whopping 97%-98% never had a chance to connect with your recipient – and people aren’t just deleting you, they’re …
