How many times have you been told by your Mum, “It’s the thought that counts,” as counsel after getting a worthless piece of crap for a gift? Maybe that’s a good mantra to live by for casual gifts, but in business, it’s the worst piece of advice you can get, the worst excuse you can give. Next month at our …
Did you know there is one single, simple marketing tool that will do it ALL for you: prospecting, lead generation, follow up, referrals, cross selling, and repeat business… It’s the ONE ingredient to your marketing mix that will positively differentiate you from every other IT consultant, MSP, or service provider in your market or industry… It will automatically generate referrals, …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …
Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers who almost caught the ball, but let it slip through their fingers. …
In My Decade Of Working With Thousands Of Small IT Business Owners, Here’s What I’ve Discovered About Success… Helping owners of computing consulting firms (or MSP’s) achieve significant bottom-line, measurable results in business takes MORE than just giving them a great marketing campaign – it actually requires 3 critical elements all working synergistically. By the way, these three elements have …
When I was a kid I went through a phase when I carried around a rabbit’s foot for luck. I still remember it: tie-dye purple on a keychain, tied to my blue roller skates with rainbow laces. I can’t honestly say I had any good fortune come my way because of it, but it did make me feel luckier. Of …
..and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over the events that have happened and asking myself three things: What did …
As many of you know, back in October I flew out to LA to attend a private, 1-hour brainstorm session with Richard Branson, the 261st richest person on the planet (according to Fortune Magazine). This meeting was organized by Joe Polish who runs the Master Mind group I belong to. In attendance was yours truly along with 16 other very …
Here are 5 ways you can raise your prices and get paid MORE for the services you are already performing. #1: Just raise ‘em. Pretty ingenious, huh? That’s why I get paid the big bucks. Just type up a simple letter explaining that on X date, your rates are going up. You don’t need to apologize or get a note …
