5%…15%…80% Assemble any population. Randomly poll 100 business owners in your area in the IT industry. Look at your client base. Your employees. Your entire circle of friends. 100 sales people. Athletes or artists. Any small town. Your town. All the clients you serve. Here’s what you’ll find: the population can be divided into three distinct groups – 5%, 15% …
I’m looking to hire an expert on creating, selling and delivering disaster recovery plans (not just backup services) to small and medium businesses. I would pay for these consulting services, but don’t know what amount of time and involvement it would require; that will be part of the discovery process I’m conducting right now. The person I’m looking for must …
Online web videos can build a great amount of personality and credibility in your marketing. The reason that video is such a great social media tool is that it provides your ideal clients with information that instantly builds your relationship with them, gives you credibility and helps you to generate sales leads. BUT… Shooting a video of yourself can be …
Online web videos can build a great amount of personality and credibility in your marketing. The reason that video is such a great social media tool is that it provides your ideal clients with information that instantly builds your relationship with them, gives you credibility and helps you to generate sales leads. BUT… Shooting a video of yourself can be …
The January 2012 Marketing GENIUS of the Month Story as told by Tim Shea… Before finding Robin, our business was hovering just below $1 million dollars in sales for a couple of years. We were making a profit, but I was incredibly frustrated by the lack of growth. It seemed as though we were stuck and needed to figure out how to …
“We Are Not Going To Die… Butters stared up at me, pale, his eyes terrified. “We’re not?” “No. And do you know why?” He shook his head. “Because Thomas is too pretty to die. And because I’m too stubborn to die.” I hauled on his shirt even harder. “And most of all because tomorrow is Oktoberfest, Butters, and polka will …
When you get right down to it, marketing really isn’t that hard. What’s hard is getting out of our own way and setting aside everything WE know so we can think more like our prospects. Stop trying to be cute and clever and just say what you mean to say. Below is a one-page advertisement I found in my swipe …
I hate dieting. Requires a LOT of self-discipline; a word that is usually associated with Nuns and flogging. To me, eating good food with an excellent vino is one of the great pleasures in life…and I do mean GOOD food…not the factory-made mystery meat, intestine-clogging cryogenically manufactured corn products, or the anti-freeze dipped mock-vegetables Taco Bell tries to pass off …
Does your website incorporate any social interactivity on it? I’m talking about more than a little Facebook logo that directs to your company page… something with more substance that actually KEEPS your website visitors on your page at that same time. If not, you may want to test the use of Facebook’s social plugins to easily accomplish this—but be careful! …
Q: From John Micciche, Micciche Computer Services: “What’s the most common mistake business owners make that causes them to go out of business?” A: While it seems an incredibly self-serving answer, ineffective or non-existent marketing to bring in new customers. Put another way, a complete lack of systems or process to generate sales and profits on a consistent basis. After …
