Your list (or who you are sending your message to) is the single most important element to any marketing campaign; take extreme care in choosing and verifying the source and accuracy of your list. Most people do not spend nearly enough time on this activity, and simply rent a list based on geography and company size. This is a surefire …

Building your marketing list is a very “unsexy” necessity when it comes to building your marketing system. To many, list building is a mundane task, and this activity alone certainly does not generate any leads. Perhaps this is why many members struggle with this and opt for the route of “I’m just going to buy a list from and check …

I got an e-mail from a client who was disappointed because he was mailing 40-50 direct mail letters a week to new prospects (cold list) and “only” getting an average of 6 responses from each batch he sent out. Well jumpin’ Jehosaphat, Batman! But worse yet is that he wants a different letter because the people responding aren’t the type …

~Lyrics from the Sheryl Crow song, Soak Up The Sun Last month Jeff organized a company dinner and night out to see Sheryl Crow deliver a small, private performance at the Franklin Theatre. The event was a charity benefit for New Hope Academy, a private school in Franklin that gives scholarships to kids in low-income families, (Sheryl’s kids go to …

I heard Donald Trump say that once during the boardroom scene of a Celebrity Apprentice episode to a guy who was complaining about the stress of fighting, constantly, with the other contestants. He said to Trump (paraphrased), “You don’t tolerate this kind of fighting every day in your life, do you?” to which Trump quickly replied that indeed he did, …