unique selling proposition

1 Simple Secret To Close More Managed Services Contracts

Robin RobinsIT Managed Services, IT Marketing, Managed Services, MSP Marketing, Technology Marketing

How would you like to close more managed services contracts WITHOUT slimy sales tactics or “needy” follow-up? To end to price resistance or an unwillingness to sign a longer-term managed IT services agreement? To close a higher percentage of MSP contracts without discounting? Then here’s an extremely simple (yet powerful) strategy to get more clients to sign on the dotted …

unique selling proposition

8 Of Our BEST Subject Lines To Get Your MSP Marketing E-mails Opened

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Did you know the average e-mail open rate (which is not entirely an accurate number) is roughly 20%, with an average click-thru rate of 2% to 3%? Not too exciting, huh? That means if you send 100 e-mails, the BEST you can hope for is two or three people clicking on the link. From there (and depending on a number …

unique selling proposition

Get Lucky (And Win More Clients For Your IT Services Business) By Doing This One Thing

Robin RobinsIT Managed Services, IT Marketing, IT Sales

One of our key speakers at Boot Camp, Jack Daly, started and grew his company from $0 to $350 MILLION in monthly recurring revenue, with 22 sales offices, 750 employees and $42 million in profits…in 18 months. How in the heck did he do this? (Surprisingly, he doesn’t even drink coffee!) There were a number of things – but ONE …

unique selling proposition

How Your Newsletter Can Be The Best MSP Marketing Strategy To Get Your Clients To LOVE You

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services

Over and over again, I’ve driven home the point that the ONLY real asset in your MSP/IT services business is your list and the RELATIONSHIP you have with it. You cannot produce a crop from scorched earth or with unfertile ground, no matter how good the seed, water, sunshine and tending, but too many business owners ONLY think about communicating …