Website changes and getting more involved in attending local events generated sales of $107,586 in project work and hardware, plus $2,147 in new MRR. Thanks to the Rapid workshop and Robin Robins for helping me envision a clearer path forward.
Website changes and getting more involved in attending local events generated sales of $107,586 in project work and hardware, plus $2,147 in new MRR. Thanks to the Rapid workshop and Robin Robins for helping me envision a clearer path forward.
One of the biggest positive impacts from the Rapid Implementation Workshop has been gaining clarity and confidence in how we package and price our MSP services. Having a clearly defined offering and structured pricing has not only made our sales process more consistent but has also given us a solid foundation to scale profitably. Performing regular Technology Business Reviews (TBRs) has also been a game changer. These meetings have helped us strengthen client relationships, uncover new opportunities and confidently present upgrades and changes that align with their evolving business needs. Rapid also helped shift our mindset around client management. We now have the confidence to fire “C & D” list clients who no longer fit our model or require them to upgrade to our new package and pricing structure. On the flip side, we’ve gained the tools and insight needed to strategically move our “A & B” clients into our current offerings, creating more value for them and more profitability for us. Overall, the workshop gave us the mindset, strategy and structure to grow intentionally, not just operationally, but also in terms of client alignment and long-term business health. WeÕve increased our annual revenue sales by $330,000 to boot!
We’re seeing major positive impacts from Rapid Implementation Workshop! Since completing the program, we’ve added $21,108 in MRR and increased our revenue by more than $476,000—and the year isn’t even over. The campaigns and structure are finally helping us get traction in the right places.
Before Rapid, we launched a testimonial campaign. After the workshop, we doubled down and asked clients to post their reviews on Google. In just 3 months, we went from ONE lonely review (from 3 years ago!) to 14 glowing reviews. That pushed us from the #2 spot to #1 on Google for our company. That visibility led to an unexpected prospect—we weren’t even on their radar. They were looking for a similar company name, but they found us instead. We seized the opportunity and presented a proposal last week.
A big part of that Google success came from reviewing our SEO. Despite paying a third party to manage it, we learned they hadn’t even done the basics. That lit a fire—we’re now optimizing in-house. We’ve also upgraded our website with niche-specific content, lead gen offers and better SEO across the board.
We assumed TMT would mostly impact marketing. Turns out, it’s transforming our entire business. We were already conducting TBRs, but now we’re doing them on steroids—getting more reviews, referrals, testimonials and case studies, and even increasing client spend. This hasn’t been easy for our account managers—most had never asked clients for anything—but we’re pushing through the discomfort and seeing results.
Rapid also reinforced a key lesson: marketing only works if the follow-up does. Secret shopper calls exposed weak points, so we created phone scripts to help our schedulers handle inquiries better. We launched a dedicated marketing phone line to track leads (especially from our new Aspirin Campaign) and started measuring success.
We’ve also built better sales tools including tailored presentations for discovery calls, proposals and our security package. Plus, we rolled out different tiers of Shock & Awe boxes—from digital dashboards to a welcome box inspired by the one we got when joining Accelerators Club.
A major leap forward has been launching a real CRM. Before, we limped along with Autotask (if reps even used it). Now, we’ve fully deployed Keap across our sales and marketing teams.
We’ve also leveled up our presence online—getting new headshots, custom LinkedIn banners and posting thought leadership content on our execs’ profiles.
We’ve learned a LOT in a short amount of time. Thanks to TMT, we’ve strengthened our account management, marketing, sales and follow-up systems—and we’re feeling VERY confident about the rest of this year.
