Question: I’ve been in the network security industry since about 2010. Is that something that I can use to talk about, build a story around my unique selling point on?

Robin: I mean, it’s definitely one of the points. I don’t know if it makes you unique because there might be other people who’ve been in network security the same amount of time or longer. Think about an affinity with a back story. I will give you an example, Airborne.

Recently, I was asked this question: “I struggle a bit with how to explain to prospects who say they don’t need an MSP because they are ‘too small’ or ‘don’t require much help.’ Oftentimes I’ll get a referral from a customer or employee, and out of respect, I want to tell them we’ve changed our business model, etc. Has anyone …

I looked at it when I had my MSP business. I had a marketing admin and it was exactly to the point of what Robin has said, in that I looked at it as “What do I need to get done to be able to accomplish what I’m trying to do?” Which at the time was still probably the same thing as everyone, and that is to book appointments. And how do I accomplish that? And taking what they experience, and using that knowledge.

In response to a recent question I received from Randy Gilpin, ExcelliMatrix, he asked “What keeps the passion for business?”  I read your question several times, attempting to understand what you’re asking. I believe you are asking what can be done to ensure you have passion for your business – not specifically how I keep the passion for my business. …

Question: So we’ve been doing the Aspirin Campaign and we started doing it religiously for the last couple of years. Of course, COVID created a bit of a challenge where not everybody was getting mail to their home offices. And so that was a challenge. But part of it is that we weren’t getting the stellar results that we were …

Now, the question then is: Is social media the best way for MSPs to get customers in the door?

What is the goal for you? Is it to have your MSP get better social media presence or to get more clients and sales?

What I’m trying to get you to understand is that when you’re running a business, you’ve got to number one: Remember what you’re in business for (and you’re in business to make money) and you’ve got to get customers in the door.

Getting your MSP social media presence is not going to do that in the most direct fashion.