Q & A With Robin Robins

Question: I've been in the network security industry since about 2010. Is that something that I can use to talk about, build a story around my unique selling point on? Robin: I mean, it's definitely one of the points. I don't know if it makes you unique because...

Recently, I was asked this question: “I struggle a bit with how to explain to prospects who say they don’t need an MSP because they are ‘too small’ or ‘don’t require much help.’ Oftentimes I’ll get a referral from a customer or employee, and out of respect, I...

I looked at it when I had my MSP business. I had a marketing admin and it was exactly to the point of what Robin has said, in that I looked at it as "What do I need to get done to be able to accomplish what I'm...

In response to a recent question I received from Randy Gilpin, ExcelliMatrix, he asked “What keeps the passion for business?”  I read your question several times, attempting to understand what you’re asking. I believe you are asking what can be done to ensure you have passion for your...

Question: So we’ve been doing the Aspirin Campaign and we started doing it religiously for the last couple of years. Of course, COVID created a bit of a challenge where not everybody was getting mail to their home offices. And so that was a challenge. But part of...

Now, the question then is: Is social media the best way for MSPs to get customers in the door? What is the goal for you? Is it to have your MSP get better social media presence or to get more clients and sales? What I'm trying to get...