In looking through the classified ads in the back of Response magazine (opposite), I was appalled to discover that not one single advertisement – NOT ONE – used direct response marketing. ALL lacked a compelling headline, OFFER, benefits or testimonials, and MANY didn’t have a means for responding – which is the entire purpose of direct response marketing: to elicit …
“There is nothing either good or bad, but thinking makes it so.” — Shakespeare’s Hamlet In that case, I THINK the process of finding and hiring a competent employee is the single most painful, disappointing, tiresome and annoying part of running a business. There is a REASON I keep a bottle of good old Tennessee Honey Jack under my desk. …
Many business owners leave LOTSA money on the table by not addressing their existing clients’ unmet needs. Most don’t even know what they are because they never go looking for them. I’ve said for years that you’ll never have a client call and say, “Hey Boss, I got a pile of money here that I don’t know what to do …
1. Pricing your services in the same manner as everyone else. When most MSPs go into business, they look around and talk to all the other MSPs in the business, their contracts and what they are delivering and then model THEIR services after what they see. What they don’t realize is that what they’re doing is building a commodity—a service …
Two questions from Brad Ashmore, Practical Technology Services: 1. “Can you provide the steps to properly brand my new startup company?” 2. “What is the best way to find a qualified business partner to join me in this new venture?” As a new startup, you have a special place in my heart because I’ve been in your shoes. And since you’re …
Below is an e-mail I received from long-standing Apprentice Member, Bennett Tavar. Whenever there is a new virus, scam or phishing e-mail that is taking hold, Bennett sends out a “LBS Security Alert” e-mail like the one below. As you can see this is just a simple, text e-mail alerting me (and his clients of course) to the new threat. …
Q: From Joe Oberman, Florida Healthcare IT, “Do you think I can be successful at marketing?” A: While this may seem like an odd question to some of the members, I think it’s actually one that many people think to themselves, but don’t ask me outright. Therefore, it’s a great one for me to address here. First off, I don’t …
One of the most overlooked elements of any marketing campaign is the relationship the sender of the campaign has with the list being sent to. Often this is the big variable in campaigns and why one member can get unbelievable response to an offer or a campaign and others fall flat. Current Spokesperson Tom Malesic of EZSolution comes to mind. …
I’m looking to hire an expert on creating, selling and delivering disaster recovery plans (not just backup services) to small and medium businesses. I would pay for these consulting services, but don’t know what amount of time and involvement it would require; that will be part of the discovery process I’m conducting right now. The person I’m looking for must …
The January 2012 Marketing GENIUS of the Month Story as told by Tim Shea… Before finding Robin, our business was hovering just below $1 million dollars in sales for a couple of years. We were making a profit, but I was incredibly frustrated by the lack of growth. It seemed as though we were stuck and needed to figure out how to …
