Genius of the Month

I Had Peaked At $340,000 In Annual Revenue The year was 2009. After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. The rollercoaster of waiting for something to break so I could go fix it was exhausting. Something had to change,...

There is an old saying: “You never just marry the person. You marry the mother, father, siblings …” What I did not realize is that, along with Eric, I married his fledgling business, PC Troubleshooters too. The “three” of us have lived in wedded bliss – well, sort...

My business has had many influences: my parents, my wife, employees, Arlin Sorensen (HTG), and many teachers such as Paul Dippell, Gary Pica and Arnie Bellini, but the person responsible for the last three years of our company’s exponential growth is my coach, Robin. I’m honored to share...

We Were Working Hard, But Climbing Further Into Debt When Windstar opened its retail space 14 years ago, we serviced everyone, consumers and businesses. If you needed help, we helped. We were the classic computer shop in a small town. Within two short years, we had grown to...

For 21 Years, I Didn’t Really Want To Grow I could sum up my first 21 years in business in just a few words … we had no ambition to grow. I was comfortable with my little business here in the suburbs of Melbourne, Australia, and although some...

We Never Talked About Marketing Before Robin For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud-hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new...

After 26 Years In Business, Our Marketing Was Sporadic At Best My journey with Robin started 26 years into our business with a great client base already in hand. Over the last five years, we have faced a significant challenge in transitioning from a systems integrator/VAR to a...