There’s really only four ways that you can increase your profitability as a business. One is you grow. Meaning you add more new customers. And you’ve got to make sure that the price point that you add them at is profitable, because you don’t want to add more...
New Year’s Resolution #1: Leverage Other People’s Advertising And Client Relationships A favorite strategy of mine is the JV (joint venture) or promotional partnership, where you find a mutually beneficial way to co-promote your services with another noncompetitive company, association or person. It is essentially how I was...
We recently invited Jeff Hoffman, founder of Priceline.com, to speak at our Producers Club meeting. He shared with our members the strategies used to scale eight companies from the ground up to multibillion-dollar companies. Watch one of his secrets now. For more strategies on growing and scaling your...
People often say, “Don’t sweat the small stuff,” but in sales and marketing, that can be very, very bad advice. A rep who makes a “mistake” and forgets to call back when promised. Small stuff? A URL with a missing letter. A phone number with an incorrect digit...
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.
There are many ways to develop your USP (unique selling proposition) to differentiate yourself from the competition. Once you have developed your USP, you can charge more than your competition and get the right-fit clients far easier. One example that recently crossed my radar due to getting my...
There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction,...
We all know we’re currently in hyperinflation, and if you haven’t raised your prices you need to. I dove into the topic of pricing strategies with the five Better Your Best finalists, where they answered these questions- Where are you relative to your competition? And how do you...
I recently had an insightful conversation with Tom McDougall, founder of High Point Networks. Tom is a badass when it comes to running an IT Services business. He grew from a start-up MSP to $100+ Million, and I can’t wait to share some of his insights. I asked...
John DiJulius is the world’s leading authority on customer service. He is an international consultant and best-selling author of four books on how to become the organization your customers can’t live without. John works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, Cheesecake...
