Rapid Implementation Workshop Application

Starting as a communications company in 1959, Krueger Communications has transitioned into a networking, VoIP and managed services business. But when it came to marketing, Krueger Communications had done NOTHING for decades. So, when the owner told me about Robin Robins and Technology Marketing Toolkit, I was initially skeptical. All the success stories I had read seemed too good to be true. Then we went to one of Robin’s IT Marketing Roadshows. Suddenly, it ‘clicked’! All the content and marketing I had been trying to do myself was ALREADY DONE and PROVEN! So, we went ‘ALL-IN’ on Technology Marketing Toolkit, including attending the Rapid Implementation Workshop, joining Accelerators Club, adopting their marketing automation and CRM solution and even their Done-For-You Website. In the workshop, Robin told me, ‘Matt, you’re sitting on a GOLD MINE’ because she knew we had serviced nearly 60 years of clients. So, she taught us what we call a crazy ‘sci-fi tool’ because it helped us BOOK 43 MEETINGS in just 90 days – adding $500,000 in project sales! Next, from Robin’s drip marketing e-mail campaign, we added $8,335 in MRR! Krueger Communications’ original owner, Allen Krueger, Sr., had searched for a marketing ‘easy button’ for decades. When I joined the team, I quickly learned it doesn’t exist. In fact, this marketing journey is tough, relentless and challenges you at every turn. But once the results start coming in, like adding $576K in new sales, $8,335 in new MRR and bringing in right-fit clients, it’s SO WORTH IT!

For 14 years, my husband ran Your Computer Hero from our basement as a one-man IT services firm. Because he rarely invested in marketing, growth was painfully slow. He was getting burned out by high-demanding clients who paid very little. After I joined the team, we decided to take our MSP to the next level. As a husband-and-wife team in business together, we had a propensity for self-destruction. We had one foot on the gas and the other smashed on the brake. It was time to put the pedal to the metal! Thankfully, a member of Dave Ramsey’s EntreLeadership team recommended Robin Robins and Technology Marketing Toolkit to us. The very first marketing campaign we executed of Robin’s brought in seven NEW CLIENTS and added $45,000 in revenue! Next, we headed to Nashville and attended Robin’s Rapid Implementation Workshop. The very first day of the workshop, we sent out a few simple e-mails and BOOKED 12 APPOINTMENTS! Over the following 90 days, we conducted 32 Technology Business Reviews and network assessments. These meetings with existing clients and new prospects brought in $78,896 in annualized MRR, $108,950 in new projects and a bunch of project revenue in the pipeline. Last year, we were at $385K in revenue. However, since Robin’s Rapid Implementation Workshop, we’ve added $227,846.04 in new revenue and are on track to hit $650K this year! Most importantly, we LOVE our business again.

My previous ties with marketing were not productive. My MBA taught me nothing about real-world marketing, which is why I invested $60,000 in marketing at a previous company that delivered ZILCH. During the in-person Rapid Implementation Workshop, I kicked off our Technology Business Reviews (TBR) campaign using the standard TMT campaign included in the MAP program. Since I was the new owner of the business, it was important to meet face-to-face with my clients. Also, because I knew we were underserving my clients, I used the TBRs to get their feedback on our three new managed services and cyber security plans. By conducting these TBRs, I picked up on a valuable piece of information. I learned that my clients followed a strict budget process. As long as I come to the TBR meetings with a spreadsheet filled out with their expected IT expenses, they are more likely to say “Yes!” This new knowledge led to a network replacement project for our largest client worth $175,000. From the TBRs, we added $180,000 in project revenue and $2,000 in MRR.

To start pushing the needle forward for Informational Management Systems, we knew we needed to attend Robin Robins’ Rapid Implementation Workshop. Though I was initially nervous and overwhelmed, All the success stories I had read seemed too good to be true, their 30-day checklist, 90-day checklist and weekly coaching calls kept us accountable and moving forward.

Right from the start, we had MULTIPLE WINS. Our first win was immediately receiving testimonials.  ALREADY DONE and PROVEN!  Just 24 hours after we sent emails to 15 clients, we received 11 quality testimonials back! Then we got another two testimonials the next week — an impressive 87% response rate.

Our second win was making scheduling Technology Business Reviews a snap. By using Technology Marketing Toolkit’s marketing automation program, we easily scheduled meetings with our clients on a regular basis. The results: we upgraded multiple clients to our new support plan which added $3,590 in NEW MRR (a total contract value of $129,230), $44,820 in project work and $31,207 in product sales! By continuing to make improvements to our website and SEO and sending Robin’s proven direct mail campaign and following up, we expect to achieve even more wins very soon.

  “Our in-person Rapid Implementation Workshop with Robin Robins was a true eye-opener for me. We all completely bought into Robin’s sales and marketing strategies. Listening to her speak had me so pumped, I was immediately sending Robin’s 9-Word E-mail campaign. Those e-mails opened a few doors for us, including with a medical prospect who will soon become our NEWEST monthly recurring revenue client! We have also diligently booked QBRs, which added a FEW PROJECTS with existing clients. Thanks to the direction, motivation and accountability from Technology Marketing Toolkit, we are building our ‘Robinized’ website and social media platform and are working to reengage some cold prospects. We know that by following Robin’s ‘keep our face in their face’ approach, we will ensure prospects will now have us first in mind. My goal is to get Robin’s process done and get Blue Tree Technology goals met!”  

“It really impresses me to read and hear the countless success stories from other MSPs that worked Robin Robins’ program. I firmly believe that if they can do it, we can do it too. To me, this is absolute PROOF that their sales and marketing program WORKS! That’s why we signed up for her Rapid Implementation Workshop and Accelerators program. RESULTS! We added another $85,000 in NEW MRR this year! We are confident that the improvements we’re making in our lead generation program, along with coaching from the TMT team, will bring a VERY SUCCESSFUL year. More importantly, we are building a sustaining GROWTH ENGINE that will yield results year after year. We’re confident that with TMT’s support, we will be able to hit our aggressive goal of adding $1M from new MRR each year.”

Because we now have dedicated employees in both Operations and Sales, we signed up for Robin Robins’ Rapid Implementation Workshop for a SECOND time! Of the many things we accomplished at her three-day workshop, we took action to send out e-mails to schedule quarterly business reviews with our clients. When we got home, those meetings resulted in cross-selling and upselling approximately $3,500 in NEW MRR – that’s $42,000 a year!

Afraid for years to run a webinar, we found that guidance from the Technology Marketing Toolkit team helped us to confidently start running an entire monthly-series webinar. Focused on compliance, this webinar produced relatively good results, including about 550 recipients that led to two HOT LEADS. When those leads close, it will equate to about $15,000 in NEW MRR! That was our single biggest strategy, and we appear to be on a good path for ongoing success from this campaign.

This program is simply amazing. You start with a mini bootcamp to get you set up and on your way, followed by a full 17-week training program that helps you build out your entire marketing program. They also have a HUGE resource pool of hundreds of other MSPs that have already gone through this Marketing program or are going through it with you. TMT provides templates, instructions, EVERYTHING. All you have to do is just hit GO. This program is solving EVERY problem, including those we didn't even know we had. It helps build out an actual marketing plan and program for our company. It gives the tools, templates and resources to do the marketing and literally tells us how and when to do it. We have also been able to solve the issues of having bad (or no) lists, zero pipeline, lack luster sales, zero follow up, and no lead tracking. BEST marketing program!