Did you happen to catch any of the “top 10″ finishes of the Winter Olympics? For me, the best part is seeing someone have all their training and preparation pay off in a glorious win, especially if they won by a mere fraction of a second or a “big” lead. The look on their faces, the excitement in the annoucers voice, the winners circle, and the tears of sheer joy and accomplishment. Often makes me cry myself.
But imagine for a moment those who lose. Countless hours of training and hard preparation down the drain…the bitterness, the pain and crushing disappointment. You’re the 2nd fastest, best and most skilled athelete in the world and you get ZERO recognition – and some never to have a second chance. Competitive sport is like that…full of one season wonders, even one-game wonders. I saw George Foreman speak one time about his comeback and how difficult it was to overcome the unbelievable negativity and outright taunts launched at him over and over again from the media and public. He said, “One minute you’re the heavy weight champion of the world and everyone admires and respects you…then the next minute you’re just George, a has-been.”
Business is like that too; an endless string of medicore results, dissapointments and failed objectives with shining brief moments of unbelievable success. Knowing that, it’s important to do two things:
1. Make sure you celebrate your “wins” when they happen. They are fleeting, and within moments you’re attention will be swept away by some stress-filled problem or dillemma.
2. Constantly work on recharging your batteries. It bugs me that personal development gets such a bad rap; it doesn’t surprise me because those who are failing find it much easier to attack anyone or anything suggesting personal responsibility. But you as an entrepreneur have to be smarter than that. You cannot get inspired results from uninspired people – and if you aren’t reading, listening or ‘consuming’ some type of on-going motivational and educational material that reawakens the go-getter in you, I know you’re performing at a less than optimal level.
For me, working on my company vision and strategy juices me. Listening to my mentors and learning an elegant idea that I hadn’t thought of before — be it a new opportunity, a new marketing approach or a better way of accomplishing a goal — charges me more than a week’s vacation. But mostely, hanging around with successful, like-minded entrepreneurs is what re-energizes me the most. This week in the office Martin Howey is coming to “Robin Central” to deliver a one-day training on how to close a managed services sale, and I’m EXCITED about it. Some of my BEST students are also coming in and I’m absolutely 1,000% certain everyone will leave with batteries charged to the max because those coming are battery-chargers, not battery drainers. I know I’m going to spend the entire day on Saturday distilling and documenting what I learned – and I’ll be enthusiastic to do it.
So my question to you is this: what have you done over the last week, month or quarter to recharge your batteries? To re-inspire yourself about your business and gain that edge of enthusiasim that makes you jump out of bed in the morning rarin’ to go for your gold?
We’ve been getting a ton of questions about my upcoming boot camp. I recorded the answer to a couple of the top questions and posted them for your viewing pleasure below…
If you’re not already signed up for my boot camp, then you better hurry on over to http://www.robinsbigseminar.com right away. As of this posting, we only have room for 54 more people in the room!
I think I get more questions about lists than just about any other marketing topic. And quite honestly, it IS the single most important element in any marketing initiative.
But I seem to have a hard time getting people to understand that it’s not the list that you buy that will save you, but rather the list that you build.
As of today, I have over 15,000 warm prospects and customers on my list. When I started out 8 years ago, I didn’t have 100. BUT, I diligently groomed, mailed, and added to that list to make it what it is today — and now I can generate sales very easily because I have a ready-made, highly qualified, highly interested list to mail to. How did I build it? Entirely through joint ventures and other direct response advertising.
And I cannot urge you enough to make sure that you are passionate about building and communicating to your house list. To that end, a few pointers…
Make sure EVERYONE goes into your database. Of course, you must HAVE a database in order to put people in it. NEVER let a business card grow old on your desk. Put it in a database and make sure you source every lead (meaning you have a field that tells you where the person came from). In our office, I constantly repeat the mantra “Everyone goes into ACT!” You need to do the same in your office… and the habit starts with YOU.
Don’t just put clients and prospects on your list; also include joint venture partners and people of influence. If you know the Chamber Director, a local columnist, the chair of a charity or an association, put them in your database and communicate with them as often as your clients.
Mail your house list more consistently. If you don’t, you kill any momentum you may have started to generate. This happens all the time where someone starts mailing a monthly newsletter and then gets busy and “forgets” to mail their lists for a couple of months. Bad idea! Timing is critical to making a sale in the IT world. If you aren’t consistently showing up on your clients and prospects desks, you are missing out on opportunities.
Mail your house list more frequently. As the old saying goes, out of sight out of mind. If you are ever in need of good ideas (and are a client), just dig into the Toolkit or Managed Services Blueprint or heck, even my monthly newsletters to look for inspiration. Frequency builds familiarity, and familiarity breeds trust. That’s why it’s a fact that people traveling to foreign countries will eat at a McDonalds over the local fare. They know what to expect.
Mail your cold prospects, unconverted leads, and lost customers more persistently. There’s an old direct marketing joke that isn’t very funny, but it makes the point: A guy calls up a mail order company aggravated by all the mail they are sending him and demands that they take him off the list. The person answering the phone looks him up in the database and says “I don’t really think you want to do that.” He angrily replies, “Why not!?!?” He says, “Because you are on the “A” list. If I take you off of that, you’ll be placed in the “B” list. And while you can get off the “A” list any time you want, you can NEVER be taken off the “B” list.” (okay, I didn’t say it was going to be funny)
Make your mailings more creative. Lumpy mail, grabbers, stories behind the offer, pictures of you, your staff, your dog, etc. Of course, don’t be creative just for creative sake — make it interesting and tied to selling something. You want your customers & prospects to actually open your mail because they want to see what you’re up to.
Years ago, one of my clients relayed the following employee horror story relating to one of his top sales people. My client, who was a tech company business owner, received a call late one night (actually early one morning!) from the local police. The policeman he was speaking to let him know that they had responded to an alarm at my client’s place of business. When they arrived, they found a few folks having a “party”. They were in the process of arresting the person responsible and asked my client to come down and identify the person.
My client got out of bed, drove down to his office, and identified HIS TOP SALESPERSON as the ring-leader of this late-night party.
Following are the details of what happened that night…
It ends up that earlier that evening, my client’s TOP SALESPERSON (we’ll call him Bill….although, of course, that’s not his real name) stole a company van, drove downtown, and picked up two prostitutes and a couple cases of beer. He then drove back to the office, opened it up and they got the party started. Unfortunately for Bill, he got too drunk to even realize that he had set off the alarm. When the police arrived to investigate the reason for the alarm, they found Bill and his new friends in the midst of their party!
Well, needless to say, the police broke up this impromptu party and were in the process of arresting Bill. They had him hand-cuffed and were trying to determine who he was and how he had gained access to my client’s office. Bill wasn’t able to explain to the police who he was or how he got in. He was confident though that he should not be arrested. Bill begged the police to call his boss (my client), stating that his boss would be able to identify him and explain how and why Bill should have access to the office. That’s what led to the late-night / early-morning phone call.
Once my client arrived, he was able to explain to the police that Bill was and employee of his, again (and unfortunately for my client) his TOP SALESPERSON. He was eventually able to piece together the reason behind Bill’s abnormal and unacceptable behavior………it turns out that Bill was Bi-Polar and had gone off his meds! My client showed mercy and did not press charges against Bill. However, as you can imagine, this incident did lead to Bill’s termination of employment.
There are several morals to this story, but the most relevant one is that YOU CAN’T RELY ON JUST ONE REALLY GOOD EMPLOYEE BECAUSE YOU NEVER KNOW WHEN YOU MIGHT LOSE THEM.
At my upcoming Boot Camp (www.robinsbigseminar.com) April 14-17 in Nashville, leading Top-Grading consultant Chris Freiburger will cover how to identify, hire, coach and promote “A” players in your business and how to redeploy (or eliminate) B and C players.
Tell me about a horror employee story in your business…
The top 3 horror employee stories posted below by next Friday, February 5th win a copy of Chris Freiburger’s book “Avoid Costly Mis-Hires! Hire 90% High Performers with Topgrading Best Practices”.
Alright… here’s the last of my 4 part series of my Top 8 New Years Resolutions for IT Marketers. If you haven’t seen the 1st 6 resolutions, make sure to go check out those posts on my blog.
New Years Resolution #7: Get your online “presence” fixed
Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy. Even though I’ve said over and over again how important it is to have a web site that sells, far too many members are still struggling with this and have web sites that look like a 12 year old designed them—not to mention the broken links and graphics. I’m not going to launch into a lesson here on web marketing because I’ve more than covered the basics in the Toolkit session on the subject, but I will say this: it used to be “okay” for a company to have a good web site…now it’s becoming critical. I’m hearing from more members on how their web site is not only generating a significant portion of their new customers, but for those who DON’T have it figured out, how their LACK of a good web site, blog, Facebook page, etc. is actually hurting sales. Why? Because (like it or not) clients think that because you are a “technology” company, you should have a great web site, even though I know the two are entirely different specializations.
New Years Resolution #8: Get off your duff and implement MORE
I don’t know that this one needs a lot of explanation, other than to just do it. Just make sure you know what you’re doing before you start hiring people and/or companies to help you. Offloading the responsibility of marketing to someone else when you don’t know the difference between good marketing and bad is a surefire path wasting a lot of money.
This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week.
New Years Resolution #5: If you’re going to pick the lock and steal the treasure map, use it!
Here’s an all-too-typical example of what I’mtalking about…
A marketing campaign was e-mailed to me for critique from a long-standing member (who, by the way, should know better both about the campaign which I’ll explain in a minute AND e-mailing me something important, expecting a response). He’s perplexed as to why he’s getting no response from his campaign when he’s “using the strategies exactly as I teach.” Except…
He’s sending a postcard instead of enveloped mail using the sneak up approach. Except, he’s mailing a cold list without scrubbing it first. Except, the postcard has no testimonials, no headline and doesn’t SELL the free audit. Except that despite the fact he’s mailed the list before, he’s only mailed the same offer once, and mailed the other offers about a month later, not referencing the first, building no urgency to respond, no deadline and confusing the prospect with a different offer each time. Except, except, except. Other than that, he’s following my strategies exactly as I’ve taught them. Now I’m not beating up on this poor fellow because I give him credit for taking action and trying…also for reaching out to us when things are going pear shaped…BUT it does need to be pointed out because I see so many other members making these same mistakes. This is like having the plans for baking a cake, but you leave out the eggs, cut the flour in half and bake it for only half the time, then wonder why you have something that looks like a flat uncooked pancake instead of an award-winning chocolate cake. Look, learning new skills takes time and practice and you can’t do it half-way. If you want to generate the same success as someone else, you have to model their behavior and actions to a “T,” not just doing what is convenient, easy or agreeable to you. Vary from the process even a little bit and you’re not going to get the same results.
Now, a little recognition to a member using the materials verbatim DESPITE his initial skepticism: “Robin, (Despite my initial skepticism) we started to test the waters with some of the Toolkit materials and generated some positive feedback. I sent out 7 BDR e-mails to 7 of my clients, received 5 responses and sold 3 BDR and one managed services with the BDR. We started to use the telemarketing script for cleaning an old cold list and found the script does work. With all of the material that you have provided us with, it’s just a matter of rolling up thesleeves and going to work.” Ralph J. Fiorillo CNE, CNA, MCP, President, Tritech Solutions, Inc
New Years Resolution #6: Implement more UNUSUAL and attention grabbing strategies.
One of the “complaints” (maybe observations is more accurate) I hear from new members is that the marketing appears to be a bit unprofessional or “hokey.” That is, of course, a knee-jerk opinion entrenched in their brain based on the boring, plain-vanilla advertising they see all around them. Truth is, outrageous advertising sells. Back in October, I had the opportunity to have lunch with Richard Branson, founder of the Virgin brands, encompassing over 360 different companies and one of the most successful entrepreneurs of our time. In his book, “Screw It, Let’s Do It,” he talks
about how he used several outrageous stunts to market and promote his various brands including hanging (apparently) stark naked from a crane above Times Square in New York to promote Virgin Mobile’s tag line of “we have nothing to hide,” emphasizing the fact they had no hidden costs to taking dangerous balloon trips across the ocean risking his life more than once. He said that while it would have been easier to hire a PR firm to help promote his companies, he knew he was up against big competitors with big bank accounts and ruthless people who would do anything to keep him from entering the space—and that’s why he had to do it himself using outrageous stunts that would get him on the front page news…and it worked. My suggestion for this year is to do MORE of that type of crazy advertising and marketing. Should you hang in a flesh bodysuit over a billboard in rush hour traffic on the busiest Interstate in your area? Maybe…just make sure the media knows you’re doing it to promote that your managed services plans have “nothing to hide,” or no hidden fees—and take a picture for me because I certainly want it for the my newsletter.
This is part 2 out of a 4 part series this month, highlighting my Top 8 New Years Resolutions for IT Marketers.
New Years Resolution #3: Leverage MORE of your EXISTING assets.
To do this I suppose you need to recognize what your current assets are. That would be your current customers and (hopefully) the relationship you have with them. I would also include any unconverted leads you have (you ARE keeping those people in your database and marketing to them, right?) Could be a marketing process or campaign that has worked in the past. Could be relationships you have with influencers in your market area, JV partners, your reputation, your location, etc. Below is a forum posting I wanted to include here because 1) it will help me make the above point, and 2) it will help me make a point about the NEXT New Year’s Marketing Resolution.
First, here’s the post, modified slightly for space and readability: My AT&T Yellow Page ads are up for renewal and I wanted toget some suggestions from you all! I ran the Warning ad lastyear under the heading “Computer Service and Repair” inone of the local books where we are located and got veryfew calls from it. I was thinking about running the same ad again in the samebook, but this time under two headings: Computer Serviceand Repair and Computers Networking. I’m also consideringadding it in two other books to saturate the surroundingareas. One would be in the capital city area (much largerbook and distribution) and the other book would betargeting South of us. The pricing for this is very expensiveeven after all of their “discounts” and was wondering howmuch of your budget you all dedicate to this type of advertising? Our existing ad costs $213 per month for ONEheading.
Option 1: Renew our existing ad in the same book under TWO headings for the same cost ($213 per month). They’ll give me this deal if I commit to the advertising in the other books. I could also add the same ad to another small book for an additional $101 per month.
Option 2: Total for the two small books = $315 per month.
Option 3: I could also run the Warning ad in a new larger book under TWO headings for a cost of $741 for each heading, PER MONTH!
Option 4: Try their NEW program for $33 PER CALL for each heading.
Option 5: Run the ad in all 3 phone books for $315 per month plus $33 PER CALL for the large book.
Option 6: Pay $315 per month for the two small books + $741 for one heading for a total of $1,056 per month.
Option 7: Pay $315 per month for the two small books + $741×2 for one heading for a total of $1,797 per month.
Money is limited and we have just begun the following:
1. Mailed a newsletter to our existing clients.
2. Hired a telemarketing firm to scrub our list, qualify the leads and set up appointments for us.
3. Mail postcards to prospects.
4. Budgeted $1,000 for Google and Online PPC.
5. Implemented Call and Online tracking to see which of our ad campaigns are working best.
Money is limited, and I know we need to be listed in the phone books, but just didn’t know how much of our budget should consist of the books (in percentage). In the past, we have found that we get the best quality leads from our Google PPC ads…Thanks!
This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks. For today, we tackle resolutions #1 and #2…
New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting.
If a tree falls in the forest, does it make a sound? Better question: If Robin constantly tells you the cornerstone to your marketing strategy should be positioning and attracting prospects to you rather than prospecting and chasing them down, but you don’t do it, does it mean it doesn’t work? Below is the cover of a book designed and authored by Genius League Member Chris Wiser, President of TechSquad. This is just one element that goes into Chris’s Shock-N-Awe box sent to new prospects BEFORE he meets with them. Genius League Member Jeff Johnson, President of CMIT Solutions in Sacramento has commented that since sending his book in a Shock-N-Awe box, the number of appointments that have been moved or cancelled have gone down dramatically.
Chris Wiser's Book
Fellow Genius League Member Kishor Solanki, Triohm Solutions is picking up approximately 6-7 new clients a month for his EMR solution, a $20,000 sale. How’s he doing it? Speaking engagements and JVs with pharmaceutical companies that position him as the expert in the new government regulations and benefits surrounding electronic medical records. I could go on. Bottom line is this: the better a job you do at positioning yourself as the expert in a certain area, the easier it is for you to acquire clients who willingly pay top dollar for your expertise.
Some of the best ways to position yourself are:
Write a book. Enough said. If you need help, search www.guru.com for a ghost writer or simply take one of the free reports in the Toolkit and use it as a soup starter. You can still hire a “book shepherd” to help you — that is a professional who will help you get your book written, formatted, printed and published. If you need help with the design & printing, go to my MasterMind website to look for our recommended vendors on self publishing and graphic design. The self publishers can provide you with recommendations for writers and editors as well as graphic design. Remember, it’s all in your head that this is difficult; it just takes a little thought on what to include and who you are going to sent it to — the free reports in the Toolkit have done the bulk of the work for you.
Publish a weekly article in the newspaper or your own blog/newsletter. If you can’t get awriting gig for your local paper, you can certainly publish a weekly blog or a monthly newsletter. Just make sure it’s both interesting and valuable, not just a bunch of geek speak and techie articles you cut and paste just to fill space.
Create an audio business card or get someone to interview you as an expert on a particular topic. I recently interviewed Genius LeagueMember Nathan Viveiros on what to look forwhen outsourcing your IT support; aninterview he’s now using to build credibilitywith new prospects. This is FAR morepowerful than a flimsy business card and it properly positions him as the expert while simultaneously delivering value. This is underscored by the fact that Nate operates his business remotely and has recently figured out how to close BIG managed services deals over the phone without ever meeting the prospect— something many of his peers swore couldn’t be done.
Public Speaking. I highly recommend you secure as many speaking engagements as possible, even if you have to create them on your own by conducting your own events and seminars. Seek out associations, non-profit groups and the Chamber. Many associations look for subject matter experts to add value to various meetings and programs they offer.
Become “active” in your local community. Join various boards and committees and volunteer your time. This will lift your awareness and open doors to meet key decision makers and key influencers in your market area. If you target a niche like I do, partner with other key vendors and influencers in that niche, whether it be speaking at their events, offering support to their members, attending their events, etc.
New Year’s Resolution #2: Use More “Creative And Honest Theft.”
I recently received a letter sent to me by Master Mind Member Leah Hazenfield, Customer Account Manager at ProfessionalTelecommunications Services, Inc. who wrote:
…and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over the events that have happened and asking myself three things:
What did we do RIGHT and want to do more of?
Where do we need to improve?
What mistakes did we make, what did we learn, and how are we going to use this information to improve next year?
This is a helpful exercise to conduct after every major event, client project, sales call, etc. As a team we do this as a practice after every event, and it’s incredibly valuable. And, as the owner of a business, I think we ought to do a deep dive every year to reflect back on these things. So, what do I think we did right? Several things–as reflected by our 30+% growth rate in a tough economy. For me, here are the biggest lessons I’ve learned:
1. Being willing to do what’s right instead of what’s easy. There aren’t many things in life that will put you in a ―damned if you do, damned if you don’t‖ situation more than running a business. As entrepreneurs we’re pulled in many different directions and often have goals that conflict or compete with one another. Do you work late every day to turn around a sales slump and sacrifice some of the time you would have invested in your family and health or do you put more focus on your family and health, and run the risk of not being able to make payroll, ending up with heaps of stress and anxiety over financial troubles? Tough call, and a good argument could be made for either side.
But you have to choose what’s right and best for the long haul and then follow through on your decision. This is why having a vision for your life and your business is so important; you need vision to be able to make the tough decisions. I firmly believe that trying to ride both camps gets you killed. Like the indecisive squirrel in the middle of the road – you get hit by traffic going both ways. Better to pick a side, stick with your decision and focus on muddling through the temporary problems and setbacks that will arise. Although I’m very much an ―and person rather than an ―or person, the reality is that running a business requires sacrifice. Sometimes short term, sometimes long term; but thinking you can do it ALL, all the time is just not realistic.
Over this year I’ve had to make several tough calls that I knew weren’t going to put me on the ―most popular list. Looking back, perhaps you’ve been in the same boat. But I also knew that letting things continue on their current course of action would end up causing even more strife and problems, and would not be in line with our ultimate vision and core values. Yes, there were risks and costs tied to the actions and decisions made, and some short-term losses. But looking back, my only regret is that I didn’t make those decisions sooner. My procrastination only made things worse and now more than ever I believe that long-term damage from comfortable inaction is far worse than decisive action.
2. The ability to hire, retain and grow true “A” players is crucial. While this has always been a no-brainer, I can honestly say that I understand it more than ever today and I will be putting a huge focus on this area in 2010 as we continue to grow at a fast clip and continue to strive towards our BHAGs (big, hairy, audacious goals). Nothing is more painful, more exhausting and more damaging than having the wrong people on your team. In meetings with clients, the one topic that is a constant area of problems, gripes, disappointments and trouble are those around employees. And while Michael Gerber’s E-Myth is the utopian dream for any entrepreneur (that is, having a business so well documented and systematized that any half-whit can run it), the reality is that one bad employee can quickly undo any system or process no matter how well documented.
But in addition to this, the BIGGEST lesson for me has been this: if you are trying to directly manage more than 3 or 4 people, you’re setting yourself up for failure. Earlier this year, I discovered I was a genius with helpers – and I think all small businesses start that way. But at some point you will need to start developing leaders within your organization; people who understand the company’s mission, vision and goals, and who can get results, make good decisions and solve problems on their own. I have those people in place now and it is making a world of difference. Perhaps you are in the same place right now. If so, my advice to you is this: make finding, hiring, and growing the right people a major focus in your company, and never settle for good enough simply to fill an open seat, no matter how desperate the situation. Also, constantly look for great people–always be hiring. The worse time to look for a new employee is when you desperately need someone.
3. Develop immunity to criticism. It’s been said that the higher you climb in life, the more your butt hangs out (I forget who originally said that, so sorry I can’t give credit where credit is due). And if you read the books of highly successful people, one of the common themes is this: develop thick skin. But how do you determine the difference between fair criticism and unfair attacks?
Are you a results-focused, high-performance marketing genius who knows how to generate sales without excuses? Does hitting big goals, making big money and working with other “A” players excite you? Do you enjoy working in an environment where exceptionally high standards are expected? Do you have a high-level of confidence in your ability to develop and implement marketing plans, campaigns and strategies that secure big returns? Is your leadership style firm and goal-oriented yet able to motivate, train and engage your team to rally behind a clear and powerful mission?
For the versatile, experienced leader who answered “yes” to all of these questions, this is the opportunity for you. We are a small, fast-growing entrepreneurial marketing consulting firm that is in need of a “right hand” VP of Marketing who can help us capitalize on the enormous opportunities available to us. The best person for this position is someone who is high-energy, detail oriented and is never happy with anything less than outstanding results and incredible accomplishments. Those looking for an easy “9-5” job that are intimidated by big goals should NOT apply.
In this position you will work directly with me (Robin Robins, President) and the VP of Operations in developing and implementing strategic plans and marketing systems to achieve our company’s short and long term revenue objectives. We are one of the most unusual and successful niche marketers in our space and have an excellent reputation and well-established client base. A true “marketing rockstar” will find our marketing savvy, sharp and fast execution on ideas, and huge market potential to be a thrilling opportunity and a wonderful place to call “home.”
Success in this position will be measured in the following areas:
• Sales Generated
Ability to plan, develop, manage and implement various sophisticated marketing systems and strategies to drive incremental new leads, sales and profits and to hit specific key performance indicators and goals.
• Leadership And Team Building
Ability to coach, lead and further develop a high-performance team to help you execute the marketing plans and strategies you develop.
• Copy Writing And Communication
Ability to write marketing communications that persuade, influence and drive sales; also the ability to craft various sales presentations using a variety of media including direct mail, web sites, videos, audio, conference calls, webinars, teleseminars and in-person presentations.
• Strategy, Time Management And Execution
Ability to develop plans, manage the successful execution of those plans and make adjustments in strategy and execution where necessary to hit goals.
Your ability to achieve the above targets will be rewarded with a generous results-based compensation plan and benefits package. Only those candidates with a proven, verifiable track record in meeting or exceeding big sales and marketing targets, building and managing a high performance sales and marketing team and in executing successful marketing and business development strategies will be considered.
Ideally, this person will have a true passion for marketing and studied the likes of Jay Abraham and Dan Kennedy, as well as the classics such as Caples, Hopkins and Ogilvy.
If you have what it takes to fill this role, please submit a resume by e-mail to info@technologymarketingtoolkit.com detailing your previous work history and accomplishments (not just a list of tasks and job responsibilities), as well as a brief, one-page summary explaining why you think you would make an excellent candidate for this position.
by a mere fraction of a second or a “big” lead. The look on their faces, the excitement in the annoucers voice, the winners circle, and the tears of sheer joy and accomplishment. Often makes me cry myself.
…and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over the events that have happened and asking myself three things:
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